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Verdict First: Which One Should You Pick?

LegalZoom is the right call if you want the cheapest possible entry point, are a U.S. resident comfortable getting a free EIN from IRS.gov, and already have — or plan to hire — a separate CPA or bookkeeper. Its Basic LLC package is $0 + state filing fees as of July 2026, and its modular structure lets you buy only what you need.

doola is the right call if you want formation, EIN, registered agent, operating agreement, and a U.S. business address bundled into one annual bill without making add-on decisions. Its Starter plan runs $297/year + state fees as of July 2026 and is especially well-suited to non-U.S. founders or solo operators who want a guided U.S. company setup without managing multiple vendors.

The honest framing: this is not a question of which service is objectively better. It is a question of which bundle matches your operating model. The sections below run the real 12-month math so you can see where the lines cross — and where they do not.

Skip both as a complete legal or tax solution. doola says it is not a law firm and its content is not official legal advice. LegalZoom states it is not a law firm or attorney except where authorized through its subsidiary law firm services. For S-corp elections, multi-state tax, or complex ownership structures, route to a CPA or licensed attorney. This article is educational — run your specific numbers with a professional before making entity or tax decisions.

What Does Each Service Actually Include?

LegalZoom LLC Packages (as of July 2026)

LegalZoom sells LLC formation in three tiers. The table below shows what each tier includes — and what it does not.

PackagePrice + state feesIncludesNotable gaps
Basic$0Articles of organization, name check, 1-800Accountant tax consultNo EIN, no operating agreement, no registered agent
Pro$249Basic + operating agreement, EIN, 30-day attorney consult subscription, 150+ legal docs for 1 year, eSignature, Wix websiteNo registered agent; attorney plan auto-renews at $49/month — cancel if you do not want it
Premium$299Pro + 6 months of LZ Books bookkeeping toolsNo registered agent; LZ Books auto-renews at $9.99/month after 6 months — cancel if you do not want it

Key add-ons sold separately: registered agent at $249/year (auto-renews), standalone EIN at $79 (optional — the IRS provides EINs free at IRS.gov), standalone operating agreement at $99 Standard / $199 Rush, Compliance Filings plan at $199/year (auto-renews), and LZ Books at $9.99/month after any trial or included period.

Watch the auto-renewals. If you buy Pro or Premium, the attorney subscription auto-renews at $49/month and the bookkeeping tools auto-renew at $9.99/month unless you cancel. These are easy to miss and meaningfully increase the 12-month cost.

doola Plans (as of July 2026)

doola is structured as annual bundles rather than a formation fee plus modular add-ons.

PlanAnnual price + state feesKey inclusions
Starter$297/yearLLC or C corp formation (filed in 1–2 business days), EIN, operating agreement/corporate bylaws, registered agent, virtual mailing/business address
Pulse (bookkeeping add-on)$300/yearBookkeeping and invoicing software layer
Tax and Compliance$1,999/yearEverything in Starter + federal and state tax filing, 1:1 CPA consult (up to 30 min), bookkeeping/invoicing software, sales tax registration, BOI filing if applicable
Business-in-a-Box$2,999/year or $329/monthEverything in Tax and Compliance + dedicated bookkeeper, monthly financial statements, synced bookkeeping and taxes, estimated quarterly taxes

State and government fees are not included in any plan — doola passes those through separately, and they vary by state. Do not use a single state's filing fee as a proxy for what your state will cost.

One note on the BOI filing inclusion in Tax and Compliance: FinCEN currently exempts U.S.-created domestic entities and their beneficial owners from BOI reporting under its March 26, 2025 interim final rule. The practical value of that line item may be limited for most domestic LLC owners in 2026, though foreign-registered entities may still have BOI obligations.

The 12-Month True-Cost Model: Three Solo Scenarios

Headline formation prices are almost meaningless on their own. The right question is: what stack do you actually need, and what does that stack cost over 12 months? State fees are excluded from each subtotal because both providers pass them through and they vary by state.

Scenario A — $45K Side-Hustle Designer, Simple Single-Member LLC

This freelancer needs: formation, name check, EIN, operating agreement. They are comfortable listing their own address as registered agent (allowed in most states) and do not need a privacy layer yet. They already have a bookkeeper or plan to use a spreadsheet.

PathWhat you pay (excl. state fees)
LegalZoom Basic + DIY IRS EIN + standalone operating agreement$99 ($0 formation + $0 IRS EIN + $99 operating agreement)
LegalZoom Basic + LegalZoom EIN + standalone operating agreement$178 ($0 + $79 + $99)
LegalZoom Basic + LegalZoom EIN + operating agreement + registered agent$427 ($0 + $79 + $99 + $249)
doola Starter$297 (formation + EIN + operating agreement + RA + address bundled)

Writer logic: If this designer is comfortable spending 15 minutes on IRS.gov to get a free EIN and does not need a registered agent yet, LegalZoom + DIY EIN costs $99 + state fees — well below doola Starter. The moment registered agent and privacy matter, doola Starter at $297 beats LegalZoom's $427 modular equivalent. The IRS makes EIN filing free; paying $79 for LegalZoom to file it is purely a convenience choice.

Scenario B — $90K Consultant, Wants Formation + Privacy + Basic Bookkeeping

This consultant needs: formation, EIN, operating agreement, registered agent for privacy, and basic invoicing/bookkeeping tools. They want one or two vendors, not five.

Path12-month cost (excl. state fees)
LegalZoom Premium + registered agent + LZ Books months 7–12$607.94 ($299 + $249 + $59.94)
LegalZoom Premium + registered agent + Compliance Filings + LZ Books months 7–12$806.94 ($299 + $249 + $199 + $59.94)
doola Starter + Pulse bookkeeping$597 ($297 + $300)
doola Tax and Compliance$1,999 (includes tax filing + CPA consult + RA + bookkeeping)

The crossover point: LegalZoom Premium + RA and doola Starter + Pulse are nearly identical at the formation-plus-bookkeeping tier — $607.94 vs $597, before state fees. The difference is rounding error, not a meaningful financial decision. What differs is the experience: LegalZoom gives you modular tools you manage; doola gives you a single annual invoice for a bundled back-office layer.

doola Tax and Compliance at $1,999 is a different product entirely. Only compare it if you would otherwise be paying separately for tax filing, a CPA consultation, registered agent, and bookkeeping software — in which case the bundled price may actually be competitive. Do not compare it to $0 formation alone.

Scenario C — $180K Agency-of-One, Considering S-Corp, Needs Back-Office Support

At this income level, the formation vendor choice is almost secondary to getting tax and payroll right. Here is what the modular LegalZoom stack looks like versus doola's top tier:

Path12-month cost (excl. state fees)
LegalZoom Premium + RA + Compliance Filings + LZ Books months 7–12$806.94 (formation and compliance layer only — tax prep pricing not verified)
doola Business-in-a-Box$2,999/year (dedicated bookkeeper, monthly statements, tax sync, quarterly estimates)

A critical note on S-corp planning: forming an LLC — through either service — does not create S-corp tax status. S-corp status requires filing IRS Form 2553 signed by all shareholders. That election involves payroll setup, a defensible reasonable compensation figure, state-level rules, and interaction with retirement contributions and the QBI deduction. At $180K net income, the potential self-employment tax savings could be meaningful, but the math only works after accounting for payroll software, a separate business tax return, and state fees. Work through this with a CPA before filing Form 2553 — not after.

The 2026 Social Security wage base is $184,500 (for tax year 2026, returns filed in 2027), which is relevant to S-corp payroll math. But the analysis is individual-specific. No article can substitute for running your actual numbers with a professional.

The Solo Lens: What Matters for a Business of One

Does It Work Without Payroll or Employees?

Yes, both services are designed for single-member LLCs with no employees. Neither requires you to run payroll to use the formation or compliance features. Keep in mind that if your net self-employment earnings are $400 or more, the IRS requires you to file a return regardless of which formation service you used — entity type does not change your filing obligations.

Non-U.S. Founders

doola is more explicitly built for this scenario. It says users do not need to be U.S. citizens, and its setup flow accounts for international founders. LegalZoom also accommodates non-residents — it notes that non-residents can form a U.S. business without citizenship or an SSN, though an EIN is required. Both providers stop short of U.S. tax compliance for foreign-owned entities, and neither handles home-country compliance. doola explicitly states it helps with U.S. compliance but not your home country's requirements. If you are a non-U.S. owner, budget for a CPA with international expertise alongside whichever formation service you choose.

S-Corp Path Compatibility

Both services form the LLC — the legal wrapper. Neither service automatically files Form 2553 or manages the S-corp payroll workflow that follows. doola Business-in-a-Box includes synced bookkeeping and tax support that could support an S-corp-elected LLC, but that is a $2,999/year commitment. LegalZoom's formation + compliance layer would need to be supplemented by a CPA-managed payroll and tax filing stack. The formation service you pick matters less for S-corp than the tax professional you engage after formation.

Skip-It-If

Skip doola if:

Skip LegalZoom (as your only vendor) if:

Where This Fits in Your Financial OS

Both services operate at the Foundation layer of the Solo Financial Operating System — they handle the legal and compliance infrastructure that everything else sits on top of. Getting this layer right is the prerequisite for separating business and personal finances, building credit in your business name, and eventually making entity-tax elections that reduce self-employment tax.

Once your LLC is formed, the next moves are: open a dedicated business bank account (see how many business accounts a solo operator actually needs), get your EIN if you used the free IRS path, and make sure your bookkeeping setup is in place before your first invoice goes out. The Solo Business Finance Setup Checklist walks through the full sequence.

If you are early in your freelance journey and want the full first-year stack — formation, banking, accounting, tax savings — the First Financial Stack for Freelancers covers every layer in order. And once you are generating consistent income and wondering whether an S-corp election makes sense for your numbers, the Self-Employment Tax Guide is the right next read — with a CPA conversation to follow.

Bottom Line

The doola vs LegalZoom decision is really a decision about how you want to manage your back office. LegalZoom wins on raw entry price — $0 + state fees for Basic is genuinely the cheapest legal formation path available from a major provider, and the modular structure means you only pay for what you need. doola wins when you want those pieces — formation, EIN, operating agreement, registered agent, address — bundled into a single annual price without managing multiple subscriptions.

The 12-month math shows the gap is smaller than the headlines suggest: LegalZoom Basic with a DIY EIN and operating agreement runs about $99 + state fees; doola Starter runs $297 + state fees for a more complete bundle. Add registered agent to LegalZoom and the gap nearly closes. At the bookkeeping tier, LegalZoom Premium + RA and doola Starter + Pulse are within $11 of each other.

Neither service replaces a CPA for tax planning, S-corp elections, or multi-state compliance. Use whichever formation service fits your operating style, then build the rest of your financial stack deliberately — entity first, banking second, bookkeeping third, tax strategy fourth.

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